“Mintable is a blockchain and cryptocurrency company! We are looking for an experienced marketing expert to lead the brand and marketing focus for our company. Responsibilities: * Craft strategies for the Marketing team, including Digital, Advertising, Communications and Creative. * Prepare and manage monthly, quarterly and annual budgets for the Marketing department. * Ensure our brand message is strong and consistent across all channels and marketing efforts (like digital content, email campaigns, web pages and promotional material). * Set, monitor and report on team goals. Manage go-to-market for new features and products. This includes product launch in partnership with various cross-functional teams and driving product adoption among customers. * Translate our marketing strategy into a digital marketing roadmap, which you will own. * Lead and optimize our CRM initiatives. Identify new audience segments within our existing user base to target as well as focusing on emerging market trends and opportunity sizing. * Work on offsite marketing channels like SEO, SEM, and email with product teams to grow acquisition and improve retention. * Market research and data analysis to drive strategic decision making to develop deep customer and market insights to define and drive experiments that optimize resources to achieve the highest impact. * Enhance awareness in the market and effectively deliver on the marketing and business KPIs. * Keep up with trends, lead performance marketing and social media teams to execute on online and offline marketing campaigns, including social media campaigns, content marketing, paid ads, and use metrics-driven measurements to deliver the best outcome, optimize for ROI and budget in each marketing channel. * Track, measure and analyze all initiatives to report on paid marketing ROI. Requirements: * At least 5 years of marketing experience using broad marketing mix, management consulting experience or customer/financial focused product experience. * Ability to thrive in a fast-paced, dynamic startup environment, goal and performance-driven. * Has driven consumer growth and engagement in large consumer internet companies in a product or marketing function. * Has a strong functional leadership track record. * Process-oriented thinking with strong problem-solving skills and a creative mind that loves to solve challenges. * Self-motivated to prioritize and manage workload and meet critical project deadlines. * Technical skills in Product Marketing, Marketing Strategy, Product Strategy, Customer Lifecycle marketing, Research, Customer Insights, Analytics. * Familiar with blockchain and NFTs Location: Remote, Company: Mintable Pte Ltd,


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