TopicStarter: AMARK.io –
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AMARK is a global network of attention-based marketing ecosystems. These ecosystems eliminate intermediaries from local marketing and bypass existing payment gateways.
AMARK is REAL
OVER 1000 CRYPTO PROJECTS FAILED IN 2018. Many of these projects launched a token or coin and claimed a broad vision absent of truly executable paths. These projects focused on crypto speculators versus REAL solutions. AMARK has been built, tested and is ready for launch in June 2019.
AMARK solves three key problems:
- Local marketing inefficiency from the inability to capture customer attention
- The need to collect personal data by marketing solutions
- Poor consumer and merchant adoption of cryptocurrency
Efficient Local Marketing:
AMARK began development in 2017 with the goal of improving local marketing efficiency through the application of attention resource economics and consumer preference indexing. Attention resource economics properly treats attention as a finite resource and when applied to local marketing, allows businesses to capture verifiable consumer attention by offering direct compensation for it. AMARK uses marketing response data to understand consumer preferences and accurately measure the value of individual consumer attention. Consumers are delivered targeted advertising through AMARK and compensated for their attention to these offers at a rate that corresponds to their expected future purchases at aligned businesses. AMARK local marketing efficiency improvements are realized through achieving verifiable attention, improved attention quality, data-based consumer targeting and effective distribution.
Marketing Data Privacy:
The consumer pushback against intrusive data collection and resulting governmental privacy regulations created a need for data-based marketing solutions that ensure consumer privacy. In response, AMARK adopted blockchain and cryptocurrency as tools to eliminate ANY need for the collection of personally identifiable information. AMARK uses public blockchain data, overlaid with merchant data, to identify consumer preferences, understand local trends and set a value for consumer attention.
Marketing offers and attention data profiles are linked only to blockchain wallet addresses rather than to consumers. Cryptocurrency is the ONLY viable way to privately compensate a consumer for their attention as other digital payment methods expose the identity of the payee. If an individual consumer receiving an attention payment was identifiable via the payment method, then all response and preference data could be easily tied back to that individual, thereby compromising the individual�s data privacy.
AMARK has adopted General Retail Currency [ XRC ] to facilitate private attention payments to consumers. XRC can be used to purchase goods and services at any AMARK participating business.
Cryptocurrency as a payment method for in-store purchases has not gained significant traction.
Merchants: There are too few consumers making payments with crypto to warrant the additional setup needed to accept crypto and convert it to fiat.
Consumers: There is little incentive to buy crypto from exchanges and then use it to make in-store purchases when there are many other payment methods readily available.
AMARK eliminates these hurdles to adoption by changing how consumers and merchants interact with marketing.
Merchants: Join AMARK to benefit from a superior marketing system that improves profitability through customer retention and acquisition. The activation of AMARK allows merchants to purchase XRC through the attention marketing system and distribute it to consumers via targeted advertisements.
Consumers: Join AMARK through their favorite local business to receive XRC rewards in exchange for their attention, bypassing the need to secure crypto through an exchange. Once merchants activate the marketing system, XRC is accepted as a payment method through in-store AMARK terminals without additional setup.
The 2016 economic report �On the Value of Virtual Currencies� commissioned by the Bank of Canada, found three contributing components dictating a cryptocurrency�s exchange rate:
- The actual use of virtual currency to execute real payments.
- The decision of forward-looking investors to buy virtual currency (thereby effectively regulating its supply).
- The elements that jointly drive future consumer adoption and merchant acceptance of virtual currency.
XRC Attention Addresses:
Attention Addresses are linked to AMARK consumer
data and have specific rules enforced by the XRC protocol. Two key functions of XRC Attention Addresses:
XRC-Lock: A feature that encourages continued consumer engagement with AMARK. The XRC sent to Attention Addresses is initially locked and becomes available after a maturation period. The XRC attention awards paid to consumers continually matures into availability as new XRC is earned from ongoing attention marketing. This process encourages engagement with AMARK as attention wallets will rarely have a zero XRC balance, giving consumers a consistent flow of value to spend within the ecosystem.
XRC-Burn: Is a rule enforced at the protocol level. All transfers to Attention Addresses require 5% of the XRC transferred to be burned. The XRCBurn feature is designed to align interests between merchants and consumers in the AMARK ecosystem. Anytime merchants use the AMARK platform for marketing, they are supporting the value of the XRC currency as protocol rules enforce a 5% burn. As such, merchants are effectively scaling the supply of XRC to match the demand from the ecosystem. This supply-side scaling mechanism will offset new coins introduced through block rewards and pressure the price of XRC to an equilibrium reflective of demand from the ecosystem.