ANN: TAPCOIN: Decentralized Advertising Reward Token
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Data such as your purchase history can be permissioned and shared with brand partners without revealing your identity. Based on these data, brands can reward you with lucrative rewards via a blockchain token.
TAP Network has already built a network of over 100,000+ partner hotels, restaurants, and retailers where you can earn for everyday purchases. Link any of your credit cards or debit cards to a TAP Network powered app such as the Hooch App, and make FIAT purchases like you normally would on your cards. Every time TAP detects a purchase at one of our hospitality or retail / ecommerce partners, your purchase data is shared anonymously with your permission, and TAP Coins $ are rewarded to you via in-app wallet.
In this new paradigm, consumers receives majority of the advertising dollars from brand partners in the form of rewards, and are much more incentivized to take an action, resulting in up to 60% engagement rate, comparing to 0.1% average for digital advertising today.
TAP Network is founded and incubated by Hooch, Inc., a venture-backed hospitality tech company led by experienced entrepreneurs Lin Dai and Jared Christopherson, with over $7.5M in funding from notable investors including billionaires Len Blavatnik and Chris Burch, VCs FJ Labs, Revelis Capital, Warner Music Group and Access Industries, and renowned blockchain investor Bill Tai, who backed BitFury, PowerLedger and AirSwap. Our advisors include Bob Hurst, ex-vice chairman of Goldman Sachs; Miguel Forbes, Vice Chairman of Forbes Family Trust; Teymour Farman-Farmaian, managing director of Xapo and ex-CMO of Spotify; Sree Kotay, ex-CTO of Comcast; Bonin Bough, host of CNBC�s Clevland Hustle and ex-CMO of Mondelez/Kraft. TAP Network�s mission is to give consumers control of their data and help them monetize it fairlty. In the process, we look to democratizing blockchain for everyone, not just crypto traders and ethusiasts. For the consumer, TAP provides familiarity and ease of �Credit Card Points� or �Airline Miles� to the blockchain space, which can be daunting for tens of millions of everyday consumers. The watershed moment of the masses embracing blockchain requires a use-case applicable to everyone. TAP is simplifying blockchain by making it as easy as earning credit card points. A user�s TAP balance can be used to instantly redeem for gift cards at national brands such as Amazon, Uber, Starbucks and more, or book hotels, dining at significant discounts. Consumers who redeem with TAP can save up to 70% on hotels than paying with fiat currency, making TAP more useful than most other cryptocurrencies.
rds such as Amazon, Uber, Starbucks and more.
The TAPN security token allows accredited investors and institutions to participate directly in the revenue generated from TAP Network�s rollout of a consumer-empowered data marketplace and vastly more efficient new advertising paradigm. Investors can purchase TAPN via an STO (Security Token Offering), and receive quarterly dividends equal to 10% of the TAP Network�s consolidated adjusted gross revenue. Dividends will be automatically deposited in eligible investors� wallets in their choice TAP Dollar or ETH (additional digital assets may be available as dividend options to TAPN Token holders in the future). TAP Network expects to offer TAPN holders additional exclusive investor benefits, including elevated elite member status, discounts across the hospitality industry, and early access to TAP-enabled debit card when available.
Within the TAP network protocol, consumers are incentivized to share any type of data about their behaviors or preference, by granting consent via delegates systems such as an app they use, in exchange for a medium of value – the TAP stable-coin. Brands will �pay� in TAP, proportionally to the value of the data which they would access, directly to each consumer. The TAP network is responsible for facilitating the exchange of data, permissioning participants of the network, and recording a ledger of transactions within the network. TAP stable-coin does not have a limit on its supply. New TAP Coins will be minted as needed to be granted from brands or data partners to consumers, and destroyed when consumers make a redemption using TAP for rewards such as hotels or dining credits.
TAPN Token investors directly participate in the TAP network�s decentralized monetization of the highly lucrative consumer data market. While consumers reap the most benefit from the monetization of their data, TAP Network, acting as the initial primary operator of the data network and the first Data Attestor entity, shall receive on-average 20-30% of all brand advertising revenue. 10% of the TAP Network�s consolidated adjusted gross revenue will be distributed as dividends to TAPN holders.
Lin Dai
Co-Founder and CEO
Jared Christopherson
CO-Founder and CRO
David Rees
CTO
SOCIAL LINKS
Twitter: https://twitter.com/tapcoin
Reddit: https://www.reddit.com/r/TapcoinHooch/
Medium: https://medium.com/@officialtapcoin
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